May 30, 2024

The Secret to Creating Content Consistently

Creating consistent content can feel like a daunting task, but with the right approach and mindset, it becomes a seamless part of your brand's strategy. At Moxie, we believe in authenticity, strategy, and smart work. Here’s how you can keep your content game strong and steady.

1. Carve Out 3-4 Days a Month for Content Creation

Think of these days as your creative retreats. Dedicate a few days each month exclusively to content creation. This focused time allows you to dive deep into brainstorming, drafting, and polishing your pieces without distractions. By the end of these sessions, you'll have a treasure trove of content ready to roll out, keeping your audience engaged and eager for more.

2. Plan with a Strategic Content Calendar

Don't wait for inspiration to strike—be proactive! Develop a content calendar that aligns with your brand’s goals and audience interests. This strategic approach ensures your content is timely, relevant, and cohesive. Plan around seasonal trends, industry events, and your own brand milestones to keep your content fresh and engaging.

Want our content calendar? Snag it here.

3. Share Industry Stories

Original content is your bread and butter, but don’t underestimate the power of sharing compelling stories from your industry. Highlight case studies, success stories, and the latest news. This not only positions you as a knowledgeable leader but also provides your audience with valuable insights, sparking meaningful conversations and fostering a community around your brand.

4. Save Content That Inspires You

Inspiration can come from anywhere. Regularly save content that catches your eye—be it articles, videos, or social media posts. Over time, this collection will serve as a wellspring of ideas, helping you identify trends and styles that resonate with your audience. Let this curated inspiration refine and enhance your own content creation.

5. Keep the Camera Rolling

Video content is king, and having a steady stream of it is crucial. Film yourself regularly to build a diverse library of video content. Whether it’s behind-the-scenes glimpses, product showcases, or personal reflections, having these videos at your disposal means you’re always ready to share engaging content without the last-minute rush.

6. Leverage Interviews and Podcasts

Interviews and podcasts are content goldmines. Record these conversations and transform them into a rich source of content. Break them into bite-sized clips for social media, embed them in blog posts, or feature them in your newsletters. This not only maximizes the value of your original content but also extends its reach and impact.

7. Hire Help!

Content creation doesn’t have to be a solo endeavor. Hiring help can make all the difference. If your budget is tight, consider hiring someone to repurpose your existing content into short, impactful pieces. With a larger budget, partnering with an agency can elevate your content strategy, offering comprehensive management and creative services. This frees you to focus on what you do best while ensuring your content remains vibrant and dynamic.

We can take over your social media! Ready to hire? Meet with us.

Consistency in content creation is within your reach with the right strategy and support. By dedicating time, planning thoughtfully, sharing valuable stories, drawing inspiration from great content, filming regularly, leveraging interviews, and hiring help, you can maintain a robust and effective content strategy.

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